Chalet Aspen

Project Case Study: Elevating Chalet Aspen's Digital Presence


Our task was to enhance the online presence of Chalet Aspen, a traditional luxury ski chalet nestled in Courchevel, France. The existing website lacked the traditional spirit and modern design required to captivate potential clients. Our objectives were to create a website concept that seamlessly combines traditional aesthetics with a touch of modernity, provide a convenient booking experience directly on the website, and showcase the chalet's charm through a clean and simple design. The color palette was carefully selected to reflect tradition with dark brown and white tones. The main navigation prominently featured a call-to-action (CTA) booking button.


Creating a Design System

Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.

Futura Demi
component library


1. Develop a website concept that captures the traditional spirit of Chalet Aspen while incorporating modern design elements.
2. Implement a user-friendly booking system, allowing clients to conveniently book the chalet directly on the website.
3. Showcase the chalet's charm and appeal through a clean and simple design, creating an engaging user experience.


To fulfill these objectives, we immersed ourselves in the traditional ambiance and unique features of Chalet Aspen. We meticulously designed a website concept that harmoniously combines traditional aesthetics with modern touches. The color palette revolved around dark brown and white tones, symbolizing tradition and elegance. The focus was on creating a clean and simple design that highlights the chalet's charm, while a subtle artistic touch adds a hint of creativity. The main navigation was strategically positioned to feature a prominent CTA booking button, simplifying the reservation process.

Website Concept

The website concept for Chalet Aspen successfully captures the traditional spirit with a modern twist. Upon entering the website, visitors are greeted with a visually appealing interface that reflects the chalet's allure. The color palette, comprising dark brown and white, evokes a sense of luxury and timelessness. The clean and simple design facilitates seamless navigation, allowing users to explore the website effortlessly. Subtle artistic touches are integrated throughout the design, adding a touch of creativity and uniqueness. The main navigation takes center stage, prominently featuring the CTA booking button for convenient and direct reservations.


The web design concept for Chalet Aspen effectively transforms its digital presence, combining traditional charm with modern aesthetics. The website design captures the essence of the chalet, immersing visitors in its inviting ambiance. The color palette, comprising dark brown and white, creates an atmosphere of elegance and tradition. The clean and simple design enhances user experience, facilitating easy navigation and intuitive exploration of the website. The artistic touches add a touch of creativity, further elevating the visual appeal. The inclusion of a prominent CTA booking button streamlines the reservation process, providing clients with a convenient and efficient booking experience.


Through a harmonious blend of traditional aesthetics and modern design, my web design concept successfully rejuvenates Chalet Aspen's digital presence. The carefully selected color palette and clean design elements create a visually appealing website that reflects tradition, simplicity, and elegance. The user-friendly booking system simplifies the reservation process, enhancing convenience for clients. Enhanced Chalet Aspen's online image, invites guests to experience the timeless beauty and luxury of this traditional ski chalet in Courchevel, France.

do the honors,
hover over the button!


do the honors,
hover over the button!


do the honors,
hover over the button!


Ready to transform your hospitality business?


Whether you're seeking a striking logo or an all-encompassing branding and marketing package, we offer bespoke solutions tailored to meet your unique requirements.
Q: What services DO YOU OFFER?

A: We offer a holistic suite of services specifically designed for vacation rentals. Our integrated solutions encompass everything from brand strategy and visual identity creation to website design and advanced digital marketing initiatives. Our offerings also extend to professional photography and videography, content creation, and data analytics for a comprehensive, ROI-focused approach.

Q: How can YOU help in creating a strong brand for my vacation rental?

A: Building a robust brand is more than just visual aesthetics; it’s a strategic endeavor. Our team collaborates with you to develop a tailored brand strategy that not only encapsulates the unique essence of your property but also resonates deeply with your target audience. Through services such as logo design, visual branding, and multi-channel marketing, we craft a compelling and memorable brand experience that fosters loyalty and leaves a lasting impression.

Q: Can you help improve the online presence AND BOOKINGS of my vacation rental?

A: Absolutely! We specialize in creating visually arresting, user-friendly websites that are optimized for high conversion rates. Our designs are mobile-responsive and integrate seamlessly with booking systems to simplify the guest reservation experience. Coupled with our data-driven SEO and digital marketing strategies, we'll not only enhance your online visibility but also significantly boost your booking rates.

Q: How can you enhance the marketing efforts for my vacation rental?

A: We offer bespoke digital marketing solutions designed to elevate your property’s online presence. Utilizing a mix of SEO, targeted advertising, and social media campaigns, we drive high-quality traffic to your site. Our content services include persuasive copywriting, captivating visuals, and storytelling that collectively serve to amplify your brand’s voice and promote engagement, ultimately increasing bookings and revenue.

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Q: What can I expect when working with you?

A: Partnering with us guarantees a collaborative, tailor-made experience. We invest time to understand your specific needs, objectives, and vision, ensuring that our multifaceted solutions are aligned accordingly. With a keen eye for detail and a commitment to exceeding expectations, we guide you through every stage of the project, from conceptualization to implementation, to realize a final product that not only meets but surpasses your aspirations.