Chalet Bélier

Project Case Study: Redefining the Visual Identity of Chalet Bélier


We undertook the task of rebranding Chalet Bélier, a conceptual traditional luxury chalet in need of a fresh and elegant brand identity. Inspired by its traditional luxury styling, we decided to adopt a naming convention based on animals, resulting in the name "Bélier," meaning "ram" in French. This name evokes a sense of strength and grace that perfectly aligns with the chalet's characteristics. Building upon this new name, we developed a logo concept that elegantly symbolizes the ram, incorporating a touch of rustic charm and opulence.


Creating a Design System

Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.

Futura Demi
component library

Logo Design

The logo design concept for Chalet Bélier embodies the grace and grandeur of a ram in a refined and sophisticated manner. The ram's head is elegantly portrayed, exuding a sense of strength and majesty. The use of bronze overlay adds a touch of rustic appeal, while still maintaining an air of luxury. The logo concept is presented in a modern sans serif typography, which balances the traditional and contemporary aspects of the brand.

Color Palette

The carefully selected color palette concept for Chalet Bélier reflects the desired elegance and luxury of the brand. Bronze, a rich and timeless hue, forms the foundation of the color palette, exuding a sense of warmth and sophistication. White is incorporated as a complementary color, providing a clean and timeless background that enhances the logo's prominence and legibility.

Brand Collaterals

To ensure consistency and cohesiveness across various touchpoints, a range of brand collaterals were developed. Envelopes, business cards, and letterhead were meticulously designed, featuring the refined logo and adhering to the bronze and white color palette. The brand collaterals follow a minimalistic and clean design approach, showcasing the luxurious brand identity and appealing to the high-end clientele. In addition, the chalet's van, umbrella, and pen were branded to further reinforce the cohesive visual language and extend the brand's reach.

Result and Impact

The rebranded identity of Chalet Bélier successfully captures the chalet's elegance and luxury. The new name, inspired by the ram, imbues the brand with a sense of strength and grace. The logo concept, featuring the refined ram's head with a bronze overlay, strikes a balance between rustic charm and opulence. The color palette concept of bronze and white enhances the brand's sophistication and timelessness. The brand collaterals, including envelopes, business cards, and letterhead, reflect a minimalistic and clean aesthetic that resonates with the discerning taste of high-end clientele.


Through the rebranding efforts, Chalet Bélier has undergone a transformative journey, embodying elegance and luxury in its new brand identity. The logo concept, inspired by the ram, symbolizes strength and grace, while the color palette of bronze and white exudes sophistication. The brand collaterals, including envelopes, business cards, and letterhead, convey a minimalist and clean design that showcases the luxurious appeal of Chalet Bélier. As a result, the rebranded identity successfully positions Chalet Bélier as a premier destination for discerning individuals seeking an exquisite and refined luxury chalet experience.

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do the honors,
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do the honors,
hover over the button!


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Whether you're seeking a striking logo or an all-encompassing branding and marketing package, we offer bespoke solutions tailored to meet your unique requirements.
Q: What services DO YOU OFFER?

A: We offer a holistic suite of services specifically designed for vacation rentals. Our integrated solutions encompass everything from brand strategy and visual identity creation to website design and advanced digital marketing initiatives. Our offerings also extend to professional photography and videography, content creation, and data analytics for a comprehensive, ROI-focused approach.

Q: How can YOU help in creating a strong brand for my vacation rental?

A: Building a robust brand is more than just visual aesthetics; it’s a strategic endeavor. Our team collaborates with you to develop a tailored brand strategy that not only encapsulates the unique essence of your property but also resonates deeply with your target audience. Through services such as logo design, visual branding, and multi-channel marketing, we craft a compelling and memorable brand experience that fosters loyalty and leaves a lasting impression.

Q: Can you help improve the online presence AND BOOKINGS of my vacation rental?

A: Absolutely! We specialize in creating visually arresting, user-friendly websites that are optimized for high conversion rates. Our designs are mobile-responsive and integrate seamlessly with booking systems to simplify the guest reservation experience. Coupled with our data-driven SEO and digital marketing strategies, we'll not only enhance your online visibility but also significantly boost your booking rates.

Q: How can you enhance the marketing efforts for my vacation rental?

A: We offer bespoke digital marketing solutions designed to elevate your property’s online presence. Utilizing a mix of SEO, targeted advertising, and social media campaigns, we drive high-quality traffic to your site. Our content services include persuasive copywriting, captivating visuals, and storytelling that collectively serve to amplify your brand’s voice and promote engagement, ultimately increasing bookings and revenue.

Q: How can you help my vacation rental stand out from the competition?

A: In a crowded marketplace, differentiation is key. We employ a strategic blend of branding, design, and marketing to carve out a unique space for your property. Through meticulously crafted visual elements, compelling storytelling, and focused digital marketing, we build a unique brand identity that captivates guests and stands head and shoulders above competitors. By presenting your property’s unique attributes in an unforgettable way, we help you attract more bookings and create a lasting bond with your target audience.

Q: What can I expect when working with you?

A: Partnering with us guarantees a collaborative, tailor-made experience. We invest time to understand your specific needs, objectives, and vision, ensuring that our multifaceted solutions are aligned accordingly. With a keen eye for detail and a commitment to exceeding expectations, we guide you through every stage of the project, from conceptualization to implementation, to realize a final product that not only meets but surpasses your aspirations.