Chalet Marmottier

Project Case Study: Redefining the Visual Identity of Chalet Marmottier


Our objective was to develop a new visual identity that captures the essence of the amazing Chalet Marmottier and conveys a message of excellence. Situated in Verbier, Chalet Marmottier is renowned as one of the most extraordinary and luxurious chalets in the area. Drawing inspiration from its distinctive and impressive roof shape, we crafted a new logo symbol concept derived from the letter "M," representing the initial letter of the chalet's name. This symbol exudes a sense of grandeur and opulence, reflecting the main characteristics that define Chalet Marmottier.


Creating a Design System

Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.

Futura Demi
component library

Logo Design

The logo design for Chalet Marmottier encapsulates the chalet's unique charm and luxurious appeal. The letter "M" is skillfully transformed into a powerful and noble symbol that immediately evokes a sense of magnificence and luxury. The modern sans serif typography chosen for the logo adds a contemporary touch, enhancing its visual appeal. The logo is presented in gold, symbolizing prestige and exclusivity, and is showcased on a clean white background, as well as an elegant blue background for added versatility.

Color Palette

The carefully selected color palette of gold, dark blue, and white further enhances the brand identity of Chalet Marmottier. Gold represents luxury and elegance, perfectly aligning with the high-end clientele the chalet caters to. Dark blue adds depth and sophistication, while white provides a clean and timeless backdrop, allowing the logo and other design elements to shine.

Brand Collaterals

To extend the new visual identity across various touchpoints, a range of brand collaterals was developed. Envelopes, business cards, and letterhead were meticulously designed, incorporating the new logo and color palette. The pattern of roof shapes from the logo was utilized as a visual motif to reinforce brand recognition and create a cohesive visual language. The minimalistic, clean, and luxurious approach of the brand collaterals reflects the elevated experience and ambiance offered by Chalet Marmottier.

Result and Impact

The new visual identity for Chalet Marmottier successfully captures the essence of the chalet and delivers a message of excellence. The logo symbol, inspired by the impressive roof shape, immediately conveys a sense of luxury and magnificence. The color palette of gold, dark blue, and white complements the brand's positioning, evoking feelings of prestige and sophistication. The brand collaterals, including envelopes, business cards, and letterhead, showcase a consistent and visually appealing identity that aligns with the target audience's expectations of a high-end experience.


Through the development of a visual identity concept, Chalet Marmottier has the potential to achieve a heightened level of recognition and distinction. The logo symbol concept, derived from the chalet's distinctive roof shape, serves as a powerful representation of its luxurious nature. The color palette concept of gold, dark blue, and white enhances the brand's elegance and exclusivity. The brand collaterals concept, designed with a minimalistic and clean aesthetic, further reinforces the luxurious experience and high-end clientele associated with Chalet Marmottier. Overall, the redefined visual identity concept successfully captures the sense of the chalet's magnificence and excellence, positioning Chalet Marmottier as a premier destination for discerning individuals seeking the utmost in luxury accommodations in Verbier.

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Ready to transform your hospitality business?


Whether you're seeking a striking logo or an all-encompassing branding and marketing package, we offer bespoke solutions tailored to meet your unique requirements.
Q: What services DO YOU OFFER?

A: We offer a holistic suite of services specifically designed for vacation rentals. Our integrated solutions encompass everything from brand strategy and visual identity creation to website design and advanced digital marketing initiatives. Our offerings also extend to professional photography and videography, content creation, and data analytics for a comprehensive, ROI-focused approach.

Q: How can YOU help in creating a strong brand for my vacation rental?

A: Building a robust brand is more than just visual aesthetics; it’s a strategic endeavor. Our team collaborates with you to develop a tailored brand strategy that not only encapsulates the unique essence of your property but also resonates deeply with your target audience. Through services such as logo design, visual branding, and multi-channel marketing, we craft a compelling and memorable brand experience that fosters loyalty and leaves a lasting impression.

Q: Can you help improve the online presence AND BOOKINGS of my vacation rental?

A: Absolutely! We specialize in creating visually arresting, user-friendly websites that are optimized for high conversion rates. Our designs are mobile-responsive and integrate seamlessly with booking systems to simplify the guest reservation experience. Coupled with our data-driven SEO and digital marketing strategies, we'll not only enhance your online visibility but also significantly boost your booking rates.

Q: How can you enhance the marketing efforts for my vacation rental?

A: We offer bespoke digital marketing solutions designed to elevate your property’s online presence. Utilizing a mix of SEO, targeted advertising, and social media campaigns, we drive high-quality traffic to your site. Our content services include persuasive copywriting, captivating visuals, and storytelling that collectively serve to amplify your brand’s voice and promote engagement, ultimately increasing bookings and revenue.

Q: How can you help my vacation rental stand out from the competition?

A: In a crowded marketplace, differentiation is key. We employ a strategic blend of branding, design, and marketing to carve out a unique space for your property. Through meticulously crafted visual elements, compelling storytelling, and focused digital marketing, we build a unique brand identity that captivates guests and stands head and shoulders above competitors. By presenting your property’s unique attributes in an unforgettable way, we help you attract more bookings and create a lasting bond with your target audience.

Q: What can I expect when working with you?

A: Partnering with us guarantees a collaborative, tailor-made experience. We invest time to understand your specific needs, objectives, and vision, ensuring that our multifaceted solutions are aligned accordingly. With a keen eye for detail and a commitment to exceeding expectations, we guide you through every stage of the project, from conceptualization to implementation, to realize a final product that not only meets but surpasses your aspirations.