Swiss Holidays Chalets

Project Case Study: Designing the Visual Brand Identity of Swiss Holidays Chalets


We're thrilled to present the visual brand identity project for Swiss Holidays Chalets, a conceptual Swiss chalet operator that aims to deliver exceptional experiences in the heart of the majestic Swiss Alps. With a focus on clean typography and a unique symbol, the brand identity captures the essence of Swiss charm, merging the iconic Swiss cross with the grandeur of the mountain peaks.


Creating a Design System

Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.

Futura Demi
component library

Logo Design

The logo design concept for Swiss Holidays Chalets centers around a clean and modern sans serif typography, reflecting the brand's commitment to contemporary excellence. The key symbol of the brand is the letter "H," artfully crafted to embody the merging of two significant elements. On one side, the letter "H" represents the Swiss cross, a timeless symbol of Swiss heritage and precision. On the other side, the letter "H" is designed to resemble a mountain peak, paying homage to the breathtaking Swiss Alps that serve as the backdrop for the chalets. This fusion symbolizes the harmonious blend of Swiss hospitality and the awe-inspiring natural beauty of the surroundings.

Color Palette

The color palette concept for Swiss Holidays Chalets revolves around the classic pairing of red and white, inspired by the Swiss flag. Red, symbolizing vitality, warmth, and passion, reflects the brand's commitment to providing unforgettable experiences and creating lasting memories for its guests. White, representing purity and sophistication, adds a touch of elegance and refinement to the overall brand identity. The combination of red and white creates a visually striking and harmonious color palette that captures the spirit of Swiss charm.

Result and Impact

The brand identity project for Swiss Holidays Chalets successfully captures the essence of Swiss charm and elegance. The clean typography and the iconic "H" symbol merge the Swiss cross and the mountain peak, representing the brand's commitment to exceptional hospitality amidst the breathtaking Swiss Alps. The red and white color palette adds a vibrant and sophisticated touch to the overall visual identity, creating a memorable impression on guests and potential customers.


Through the brand identity project, Swiss Holidays Chalets has achieved a distinctive and captivating visual identity that encapsulates the beauty and allure of Swiss hospitality. The clean typography, merging the Swiss cross and the mountain peak, along with the red and white color palette, creates a harmonious and memorable brand experience. Swiss Holidays Chalets is now poised to attract discerning travelers and establish itself as a premier Swiss chalet operator, offering unforgettable experiences amidst the breathtaking Swiss Alps.

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do the honors,
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Ready to transform your hospitality business?


Whether you're seeking a striking logo or an all-encompassing branding and marketing package, we offer bespoke solutions tailored to meet your unique requirements.
Q: What services DO YOU OFFER?

A: We offer a holistic suite of services specifically designed for vacation rentals. Our integrated solutions encompass everything from brand strategy and visual identity creation to website design and advanced digital marketing initiatives. Our offerings also extend to professional photography and videography, content creation, and data analytics for a comprehensive, ROI-focused approach.

Q: How can YOU help in creating a strong brand for my vacation rental?

A: Building a robust brand is more than just visual aesthetics; it’s a strategic endeavor. Our team collaborates with you to develop a tailored brand strategy that not only encapsulates the unique essence of your property but also resonates deeply with your target audience. Through services such as logo design, visual branding, and multi-channel marketing, we craft a compelling and memorable brand experience that fosters loyalty and leaves a lasting impression.

Q: Can you help improve the online presence AND BOOKINGS of my vacation rental?

A: Absolutely! We specialize in creating visually arresting, user-friendly websites that are optimized for high conversion rates. Our designs are mobile-responsive and integrate seamlessly with booking systems to simplify the guest reservation experience. Coupled with our data-driven SEO and digital marketing strategies, we'll not only enhance your online visibility but also significantly boost your booking rates.

Q: How can you enhance the marketing efforts for my vacation rental?

A: We offer bespoke digital marketing solutions designed to elevate your property’s online presence. Utilizing a mix of SEO, targeted advertising, and social media campaigns, we drive high-quality traffic to your site. Our content services include persuasive copywriting, captivating visuals, and storytelling that collectively serve to amplify your brand’s voice and promote engagement, ultimately increasing bookings and revenue.

Q: How can you help my vacation rental stand out from the competition?

A: In a crowded marketplace, differentiation is key. We employ a strategic blend of branding, design, and marketing to carve out a unique space for your property. Through meticulously crafted visual elements, compelling storytelling, and focused digital marketing, we build a unique brand identity that captivates guests and stands head and shoulders above competitors. By presenting your property’s unique attributes in an unforgettable way, we help you attract more bookings and create a lasting bond with your target audience.

Q: What can I expect when working with you?

A: Partnering with us guarantees a collaborative, tailor-made experience. We invest time to understand your specific needs, objectives, and vision, ensuring that our multifaceted solutions are aligned accordingly. With a keen eye for detail and a commitment to exceeding expectations, we guide you through every stage of the project, from conceptualization to implementation, to realize a final product that not only meets but surpasses your aspirations.