We're thrilled to present the visual brand identity project for Swiss Holidays Chalets, a conceptual Swiss chalet operator that aims to deliver exceptional experiences in the heart of the majestic Swiss Alps. With a focus on clean typography and a unique symbol, the brand identity captures the essence of Swiss charm, merging the iconic Swiss cross with the grandeur of the mountain peaks.
Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.
The logo design concept for Swiss Holidays Chalets centers around a clean and modern sans serif typography, reflecting the brand's commitment to contemporary excellence. The key symbol of the brand is the letter "H," artfully crafted to embody the merging of two significant elements. On one side, the letter "H" represents the Swiss cross, a timeless symbol of Swiss heritage and precision. On the other side, the letter "H" is designed to resemble a mountain peak, paying homage to the breathtaking Swiss Alps that serve as the backdrop for the chalets. This fusion symbolizes the harmonious blend of Swiss hospitality and the awe-inspiring natural beauty of the surroundings.
The color palette concept for Swiss Holidays Chalets revolves around the classic pairing of red and white, inspired by the Swiss flag. Red, symbolizing vitality, warmth, and passion, reflects the brand's commitment to providing unforgettable experiences and creating lasting memories for its guests. White, representing purity and sophistication, adds a touch of elegance and refinement to the overall brand identity. The combination of red and white creates a visually striking and harmonious color palette that captures the spirit of Swiss charm.
The brand identity project for Swiss Holidays Chalets successfully captures the essence of Swiss charm and elegance. The clean typography and the iconic "H" symbol merge the Swiss cross and the mountain peak, representing the brand's commitment to exceptional hospitality amidst the breathtaking Swiss Alps. The red and white color palette adds a vibrant and sophisticated touch to the overall visual identity, creating a memorable impression on guests and potential customers.
Through the brand identity project, Swiss Holidays Chalets has achieved a distinctive and captivating visual identity that encapsulates the beauty and allure of Swiss hospitality. The clean typography, merging the Swiss cross and the mountain peak, along with the red and white color palette, creates a harmonious and memorable brand experience. Swiss Holidays Chalets is now poised to attract discerning travelers and establish itself as a premier Swiss chalet operator, offering unforgettable experiences amidst the breathtaking Swiss Alps.
