The Alpine Estate Chalets

Project Case Study: Redefining the Visual Identity of The Alpine Estate Chalets


Our objective was to create a new visual brand identity for The Alpine Estate Chalets that reflects its excellence in a modern and timeless fashion. The Alpine Estate is renowned as one of Verbier's most beautiful and luxurious chalet retreats, boasting two main chalets and an additional third chalet option for larger groups. To capture the essence of this prestigious establishment, we developed a new logo concept that represents the three roof shape lines of the chalets, elegantly joined together in a timeless shield shape. This emblem symbolizes strength and tradition in a contemporary yet everlasting manner.


Creating a Design System

Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.

Futura Demi
component library

Logo Design

The logo design for The Alpine Estate perfectly embodies the chalet retreat's reputation for luxury and elegance. The three roof shape lines from the chalets are skillfully integrated into a shield-shaped emblem, symbolizing strength and tradition. The use of serif typography enhances the overall elegance of the logo, reflecting the high-end clientele the estate caters to. The logo is presented in silver, which exudes sophistication and complements the clean white background. Additionally, an elegant blue background option adds versatility to the logo's usage.

Color Palette

The chosen color palette of silver, dark blue, and white perfectly complements the visual brand identity of The Alpine Estate. Silver represents prestige and luxury, aligning with the high-end experience the estate offers. Dark blue adds depth and sophistication, evoking a sense of tranquility and trust. White provides a clean and timeless backdrop, allowing the logo and other elements to stand out.

Brand Collaterals

To extend the new visual brand identity across various touchpoints, we developed a range of brand collaterals. Envelopes and business cards were meticulously designed, incorporating the new logo and color palette. The pattern of the roof shapes from the logo was utilized as a distinctive element to add visual interest and reinforce brand recognition. All collaterals were crafted with a minimalistic and clean approach, mirroring the luxurious experience provided by The Alpine Estate.

Result and Impact

The new visual brand identity for The Alpine Estate redefines its presence in the market. The logo design, with its symbolic representation of the chalets and timeless shield shape, portrays the strength and tradition associated with the chalet. The color palette of silver, dark blue, and white exudes sophistication and luxury, appealing to the high-end clientele. The brand collaterals, such as envelopes and business cards, showcase a cohesive and elegant visual identity that aligns with the brand's positioning. Collectively, these elements enhance the perception of The Alpine Estate as a premier destination for discerning individuals seeking a luxurious and unforgettable experience.


Through the creation of a new visual brand identity, The Alpine Estate has undergone a transformation that reflects its excellence in a modern and timeless manner. The logo design, color palette, and brand collaterals work harmoniously to convey the estate's prestige and elegance. This reimagined visual identity positions The Alpine Estate as a top-tier destination for luxury, catering to the needs and desires of an exclusive clientele. By capturing the essence of the chalets and infusing them into a sophisticated emblem, the new brand identity symbolizes the strength and tradition that sets The Alpine Estate apart in the competitive market of luxury chalet retreats.

do the honors,
hover over the button!


do the honors,
hover over the button!


do the honors,
hover over the button!


Ready to transform your hospitality business?


Whether you're seeking a striking logo or an all-encompassing branding and marketing package, we offer bespoke solutions tailored to meet your unique requirements.
Q: What services DO YOU OFFER?

A: We offer a holistic suite of services specifically designed for vacation rentals. Our integrated solutions encompass everything from brand strategy and visual identity creation to website design and advanced digital marketing initiatives. Our offerings also extend to professional photography and videography, content creation, and data analytics for a comprehensive, ROI-focused approach.

Q: How can YOU help in creating a strong brand for my vacation rental?

A: Building a robust brand is more than just visual aesthetics; it’s a strategic endeavor. Our team collaborates with you to develop a tailored brand strategy that not only encapsulates the unique essence of your property but also resonates deeply with your target audience. Through services such as logo design, visual branding, and multi-channel marketing, we craft a compelling and memorable brand experience that fosters loyalty and leaves a lasting impression.

Q: Can you help improve the online presence AND BOOKINGS of my vacation rental?

A: Absolutely! We specialize in creating visually arresting, user-friendly websites that are optimized for high conversion rates. Our designs are mobile-responsive and integrate seamlessly with booking systems to simplify the guest reservation experience. Coupled with our data-driven SEO and digital marketing strategies, we'll not only enhance your online visibility but also significantly boost your booking rates.

Q: How can you enhance the marketing efforts for my vacation rental?

A: We offer bespoke digital marketing solutions designed to elevate your property’s online presence. Utilizing a mix of SEO, targeted advertising, and social media campaigns, we drive high-quality traffic to your site. Our content services include persuasive copywriting, captivating visuals, and storytelling that collectively serve to amplify your brand’s voice and promote engagement, ultimately increasing bookings and revenue.

Q: How can you help my vacation rental stand out from the competition?

A: In a crowded marketplace, differentiation is key. We employ a strategic blend of branding, design, and marketing to carve out a unique space for your property. Through meticulously crafted visual elements, compelling storytelling, and focused digital marketing, we build a unique brand identity that captivates guests and stands head and shoulders above competitors. By presenting your property’s unique attributes in an unforgettable way, we help you attract more bookings and create a lasting bond with your target audience.

Q: What can I expect when working with you?

A: Partnering with us guarantees a collaborative, tailor-made experience. We invest time to understand your specific needs, objectives, and vision, ensuring that our multifaceted solutions are aligned accordingly. With a keen eye for detail and a commitment to exceeding expectations, we guide you through every stage of the project, from conceptualization to implementation, to realize a final product that not only meets but surpasses your aspirations.