Chalet La Chance

Project Case Study: Designing the Brand Identity of Chalet La Chance


We're thrilled to share the case study of the brand identity project for Chalet la Chance, a stunning luxury chalet nestled in the enchanting surroundings of La Tzoumaz, 4 Vallées. The name "La Chance," meaning "good fortune" in French, inspired the creation of a logo that combines the symbolism of a four-leaf clover and a snowflake, evoking both luck and the Alpine spirit that captivates us all.


Creating a Design System

Before approaching a redesign we needed to define our style guide to exist as a unified design language. After creating our new design language we were about to build out cross functional UI components.

Futura Demi
component library


The primary objective was to design a logo that embodies the essence of Chalet La Chance while maintaining simplicity, cleanliness, and elegance. The owners expressed their desire to capture the spirit of the mountains in the logo, ensuring its recognizability and a timeless appeal.

Logo Design

The name "La Chance," meaning "good fortune" in French, inspired the creation of a logo that combines the symbolism of a four-leaf clover and a snowflake, evoking both luck and the Alpine spirit that captivates us all. The logo features an elegant sans-serif typography, chosen specifically to convey sophistication and refinement. Subtle tweaks were applied to certain letters, adding a unique touch that reflects the character of Chalet La Chance. The use of a silver logo on a dark blue and white color palette lends a sense of prestige and serenity, symbolizing the chalet's luxurious nature and the pristine Alpine environment.

Execution and Impact

The final logo design for Chalet La Chance has successfully surpassed the set objectives. Its clean and simple aesthetic creates a strong visual impact, enhancing recognizability and leaving a lasting impression. The inclusion of the four-leaf clover and snowflake in the logo effectively captures the charm and elegance of the chalet, while also appealing to the guests' desire for good fortune and a truly enchanting experience.


Crafting the logo for Chalet La Chance was an exhilarating journey. By blending the elements of luck, the Alpine spirit, and elegant design principles, we have created a logo that encapsulates the essence of this beautiful luxury chalet. The owners' vision of simplicity, cleanliness, and elegance has been realized through the incorporation of an elegant sans-serif typography and the strategic use of silver, dark blue, and white color palette. The logo not only reflects the exceptional character of Chalet La Chance but also serves as a distinctive symbol that resonates with guests seeking a memorable and luxurious mountain retreat in La Tzoumaz.

do the honors,
hover over the button!


do the honors,
hover over the button!


do the honors,
hover over the button!


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Whether you're seeking a striking logo or an all-encompassing branding and marketing package, we offer bespoke solutions tailored to meet your unique requirements.
Q: What services DO YOU OFFER?

A: We offer a holistic suite of services specifically designed for vacation rentals. Our integrated solutions encompass everything from brand strategy and visual identity creation to website design and advanced digital marketing initiatives. Our offerings also extend to professional photography and videography, content creation, and data analytics for a comprehensive, ROI-focused approach.

Q: How can YOU help in creating a strong brand for my vacation rental?

A: Building a robust brand is more than just visual aesthetics; it’s a strategic endeavor. Our team collaborates with you to develop a tailored brand strategy that not only encapsulates the unique essence of your property but also resonates deeply with your target audience. Through services such as logo design, visual branding, and multi-channel marketing, we craft a compelling and memorable brand experience that fosters loyalty and leaves a lasting impression.

Q: Can you help improve the online presence AND BOOKINGS of my vacation rental?

A: Absolutely! We specialize in creating visually arresting, user-friendly websites that are optimized for high conversion rates. Our designs are mobile-responsive and integrate seamlessly with booking systems to simplify the guest reservation experience. Coupled with our data-driven SEO and digital marketing strategies, we'll not only enhance your online visibility but also significantly boost your booking rates.

Q: How can you enhance the marketing efforts for my vacation rental?

A: We offer bespoke digital marketing solutions designed to elevate your property’s online presence. Utilizing a mix of SEO, targeted advertising, and social media campaigns, we drive high-quality traffic to your site. Our content services include persuasive copywriting, captivating visuals, and storytelling that collectively serve to amplify your brand’s voice and promote engagement, ultimately increasing bookings and revenue.

Q: How can you help my vacation rental stand out from the competition?

A: In a crowded marketplace, differentiation is key. We employ a strategic blend of branding, design, and marketing to carve out a unique space for your property. Through meticulously crafted visual elements, compelling storytelling, and focused digital marketing, we build a unique brand identity that captivates guests and stands head and shoulders above competitors. By presenting your property’s unique attributes in an unforgettable way, we help you attract more bookings and create a lasting bond with your target audience.

Q: What can I expect when working with you?

A: Partnering with us guarantees a collaborative, tailor-made experience. We invest time to understand your specific needs, objectives, and vision, ensuring that our multifaceted solutions are aligned accordingly. With a keen eye for detail and a commitment to exceeding expectations, we guide you through every stage of the project, from conceptualization to implementation, to realize a final product that not only meets but surpasses your aspirations.